Barbaturico: A beard, a mystery and a stunning balsamic

07th May 2025

At first glance, it's bold and a little strange. But it's intriguing. You see a face — one topped with a thick, textured beard so real, you're tempted to touch it. And that's exactly the point. Barbaturico isn't your average balsamic.

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Design stripped back to its core

31th March 2025

What if a wine label could tell a story through quiet elegance? Discover Benito Favaro's stunning redesign, where minimalist labels speak volumes about quality and terroir. Explore how premium materials, tactile textures, and subtle details—from glossy prints to unique capsules—reflect their dedication to sustainability. See how thoughtful design lets the wine's true character shine, proving that sometimes, less is truly more.

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Meet Lin Fiber: A new premium material with a natural touch

08th March 2025

What if a label could transport your customers to sun-drenched fields of flax in France and Belgium, evoking the natural luxury of fine linen? What if it could whisper tales of centuries-old durability while championing the sustainable future of packaging? Crafted from responsibly sourced flax, it offers a unique tactile sensation and a visually stunning aesthetic. Discover how Fasson® Lin Fiber FSC® can elevate your brand, telling a story of elegance, innovation, and environmental consciousness. Experience the future of premium, eco-friendly labels today.

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Premium Labeling Materials Swatchbook 2025

05th March 2025

What if your product's label could evoke a story, a feeling, and anticipate the future? What if sustainable luxury was tangible? Discover My-Muse's 2025 Premium Labeling Materials Swatchbook. Explore textures, finishes, and materials that redefine impact, and uncover the future of brand storytelling. Let your labels become a tactile experience, a whisper of quality that resonates with your audience. Dive into a world of possibilities and transform your product's presentation with materials that inspire and captivate.

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A taste of Provence: The Brigitte Bardot rosé collection

26th February 2025

What if a bottle of rosé could capture the essence of Provence—sunlit afternoons, effortless elegance, and a deep love for nature? What if that experience could be as sustainable as it is luxurious? Famille Ravoire and Bardot have joined forces to create a rosé collection that’s more than just a drink. It’s a celebration of beauty, responsibility, and a commitment to the planet, offering a sensory experience that goes beyond taste. What if enjoying luxury could also mean making a positive impact? With this collaboration, it does.

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Unbounded Affinity: A story of meaningful design

28th January 2025

A well-designed package can invite you to pick it up, examine it and feel the texture beneath your fingers. But what if that experience could be even richer? What if it could reach beyond just sight and touch, becoming something truly immersive?

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Purgatorio: A multisensory packaging experience

18th November 2024

A well-designed package can invite you to pick it up, examine it and feel the texture beneath your fingers. But what if that experience could be even richer? What if it could reach beyond just sight and touch, becoming something truly immersive? Purgatorio, an exclusive design project between Andrea Castelletti Studio, Eurolabel, Avery Dennison and Estal, goes beyond traditional packaging design, pushing boundaries to create a multisensory experience that’s as inclusive as it is innovative.

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The making of Øl’søn Gin

14th October 2024

Discover Øl’søn Gin, the handcrafted Polish gin blending Torun's gothic heritage with modern creativity. Bold design, unique flavours, and artisanal craftmanship.

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Land Colors Jam

15th June 2023

There is no doubt that Neustadt an der Weinstraße in Germany is known for its wine making expertise, but the city is also known for many other artisanal and locally produced products, including jams.

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Celebrating Carmenero's win at the Red Dot Awards

20th September 2023

We’re proud to share that Ca' del Bosco's Carmenero wine has recently won a Red Dot Award. Produced with Avery Dennison materials, this design tells the story of the wolf in sheep's clothing. Learn more.

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Celebrating Carmenero's win at the Red Dot Awards

20th September 2023

We’re proud to share that Ca' del Bosco's Carmenero wine has recently won a Red Dot Award. Produced with Avery Dennison materials, this design tells the story of the wolf in sheep's clothing. Learn more.

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Celebrating Carmenero's win at the Red Dot Awards

20th September 2023

We’re proud to share that Ca' del Bosco's Carmenero wine has recently won a Red Dot Award. Produced with Avery Dennison materials, this design tells the story of the wolf in sheep's clothing.

Learn more

Sun, sand, and spritz: The story of Vero

11th September 2024

So, what would happen if we combined both of these passions to create one beverage? The answer is Coles Liquor Group's Vero — an Australian-made aperitivo inspired by la dolce vita.

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The union of wine, pizza, and label design

09th July 2024

Discover the perfect pairing of wine and pizza with Beneduce Vineyards and Razza pizzeria's limited-edition wine label. Designed by Work by Lule, this collaboration captures the spirit of this iconic duo through sustainable, elegant packaging that tells a story of creativity and tradition.

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Highlights of Paris Packaging Week 2023

During our two full days at Paris Packaging Week 2023 we networked and learned from some of the world’s leading packaging professionals. Read the top three trends we observed.

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M63: A tribute to Michelangelo's artistry in modern label design

06th August 2024

Discover the artistry behind M63 vodka

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From loss to hope: The story of Meyer-Näkel's ‘Lost Barrels’

15th May 2024

Just as Beethoven tapped into his deafness to create unforgettable symphonies, and Van Gogh channeled his grief into breathtaking art of sunflowers and starry nights, tragedy can often act as fuel for great creativity. This power is also clearly portrayed in the story of Meyer-Näkel winery and its 'Lost Barrels' collection.

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The story behind Frutto del Garda's bitters branding

18th March 2024

Imagine a world where tradition and contemporary design intertwine to create a product that goes beyond the norm. This is the core of the recently introduced Frutto del Garda bitters bottle—a project that breathes new life into the classic Italian beverage.

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Land Colors Jam

15th June 2023

There is no doubt that Neustadt an der Weinstraße in Germany is known for its wine making expertise, but the city is also known for many other artisanal and locally produced products, including jams.

Learn more

Celebrating Carmenero's win at the Red Dot Awards

20th September 2023

We’re proud to share that Ca' del Bosco's Carmenero wine has recently won a Red Dot Award. Produced with Avery Dennison materials, this design tells the story of the wolf in sheep's clothing. Learn more.

Learn more

Celebrating Carmenero's win at the Red Dot Awards

20th September 2023

We’re proud to share that Ca' del Bosco's Carmenero wine has recently won a Red Dot Award. Produced with Avery Dennison materials, this design tells the story of the wolf in sheep's clothing. Learn more.

Learn more

Celebrating Carmenero's win at the Red Dot Awards

20th September 2023

We’re proud to share that Ca' del Bosco's Carmenero wine has recently won a Red Dot Award. Produced with Avery Dennison materials, this design tells the story of the wolf in sheep's clothing.

Learn more

Raising a glass to wine sustainability

23th April 2024

Founded in 2018, Prosit Group lives up to the innovative spirit of Italian winemaking. With its expertise in agriculture, winemaking, marketing, and distribution, this visionary organization is devoted to raising Italian wine's global status. At its core lies a commitment to sustainability, woven deeply into the fabric of its business model. We recently had a conversation with Luca Maruffa, Head of Marketing at Prosit Group, to delve into how the business is building a sustainable future for Italian wineries, one bottle at a time.

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Unveiling Balma Antiques' fragrance collection

10th October 2023

In the realm of sensory delights, few parallels can be drawn as poignantly as the ones between the worlds of antiques and fragrances. Both are deeply entwined with the past, evoking memories, experiences, and emotions from bygone eras. In a way, both are physical incarnations of history and sentiments. And in the heart of Tuscany, where past and present dance in a timeless waltz, Balma Antiques is weaving these threads together through its latest fragrances collection

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Avery Dennison at Paris Packaging Week 2024: Where beauty, technology and sustainability meet

13th January 2024

Visit Avery Dennison at Paris Packaging Week, 14-18 January 2024, Booth G10, to learn how to take a holistic approach to your packaging's EcoDesign.

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Mosnel welcomes a new era of wine authenticity and traceability

05th February 2024

The wine industry, known for its centuries-old traditions, faces complex challenges in ensuring bottle authenticity and managing distribution networks. Today, more than ever, it demands robust solutions, and that's where our collaboration with SAIT comes into play. Explore the real-world impact of this collaboration at winery Mosnel, where it has already made a significant difference.

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Land Colors Jam

15th June 2023

There is no doubt that Neustadt an der Weinstraße in Germany is known for its wine making expertise, but the city is also known for many other artisanal and locally produced products, including jams.

Learn more

Celebrating Carmenero's win at the Red Dot Awards

20th September 2023

We’re proud to share that Ca' del Bosco's Carmenero wine has recently won a Red Dot Award. Produced with Avery Dennison materials, this design tells the story of the wolf in sheep's clothing. Learn more.

Learn more

Celebrating Carmenero's win at the Red Dot Awards

20th September 2023

We’re proud to share that Ca' del Bosco's Carmenero wine has recently won a Red Dot Award. Produced with Avery Dennison materials, this design tells the story of the wolf in sheep's clothing. Learn more.

Learn more

Celebrating Carmenero's win at the Red Dot Awards

20th September 2023

We’re proud to share that Ca' del Bosco's Carmenero wine has recently won a Red Dot Award. Produced with Avery Dennison materials, this design tells the story of the wolf in sheep's clothing.

Learn more

The story behind Bien Nacido Estate's Black Label redesign

21th September 2023

Amidst the sprawling vineyards of Santa Maria Valley, a time-honored tradition meets contemporary vision. Bien Nacido Estate, an iconic name in California winemaking, has embarked on a transformative journey to redesign its esteemed Black Tier wines' labels. In collaboration with the masterful touch of Jordan Jelev, The Labelmaker, this venture interweaves legacy with innovation, heritage with modernity. We recently sat down with The Labelmaker and Elisabeth Rodrigo, Brand Manager at Bien Nacido Estate, to peel back the layers of this fascinating collaboration, delving deep into the art, history, and passion that goes into every bottle.

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Unveiling Balma Antiques' fragrance collection

10th October 2023

In the realm of sensory delights, few parallels can be drawn as poignantly as the ones between the worlds of antiques and fragrances. Both are deeply entwined with the past, evoking memories, experiences, and emotions from bygone eras. In a way, both are physical incarnations of history and sentiments. And in the heart of Tuscany, where past and present dance in a timeless waltz, Balma Antiques is weaving these threads together through its latest fragrances collection

Learn more

Avery Dennison at Paris Packaging Week 2024: Where beauty, technology and sustainability meet

13th January 2024

Visit Avery Dennison at Paris Packaging Week, 14-18 January 2024, Booth G10, to learn how to take a holistic approach to your packaging's EcoDesign.

Learn more

Unveiling Balma Antiques' fragrance collection

10th October 2023

In the realm of sensory delights, few parallels can be drawn as poignantly as the ones between the worlds of antiques and fragrances. Both are deeply entwined with the past, evoking memories, experiences, and emotions from bygone eras. In a way, both are physical incarnations of history and sentiments. And in the heart of Tuscany, where past and present dance in a timeless waltz, Balma Antiques is weaving these threads together through its latest fragrances collection

Learn more

Land Colors Jam

15th June 2023

There is no doubt that Neustadt an der Weinstraße in Germany is known for its wine making expertise, but the city is also known for many other artisanal and locally produced products, including jams.

Learn more

Livingstone’s Macbeth Collection

22th August 2023

In the intricate world of William Shakespeare's Macbeth, the infamous Scottish king is driven by ambition, power, and destiny. Set against the rugged Highlands' backdrop, the tale unfolds with a rich brew of treachery, prophecy, and regal intrigue as intoxicating as a well-aged Scotch whisky.

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Land Colors Jam

15th June 2023

There is no doubt that Neustadt an der Weinstraße in Germany is known for its wine making expertise, but the city is also known for many other artisanal and locally produced products, including jams.

Learn more

How Brand Storytelling Can Inspire Positive Change

12th May 2023

Have you ever heard of the octane dance of the bees? Also known as the waggle dance, it is a sophisticated communication method used by honey bees to share information about the location of food sources, water, or potential new nest sites.

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Bevacan by Hellobario

31th March 2023

Picture this. You're traveling with friends, possibly participating in outdoor activities, and creating precious memories together. It is highly likely that these moments also involve wine over other drinks, as they have a long history of being associated with special occasions and provide a unique flavor that everyone can enjoy.

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Highlights of Paris Packaging Week 2023

During our two full days at Paris Packaging Week 2023 we networked and learned from some of the world’s leading packaging professionals. Read the top three trends we observed.

Learn more

Quinta Vale Santa Luzia

12th February 2023

Behind the brand is Vicente Leite de Faria, a seventh-generation winemaker recognized internationally as one of Portugal's leading producers. Wine runs through his veins. As a child growing up in the Douro Valley—the oldest demarcated wine region in the world—he learned the craft of winemaking from his grandfather and has pursued it as a profession ever since.

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The Importance of Preventing Neck Label Detachment

20th March 2023

Premium wine or spirits brands have always struggled with neck label detachments, severely impacting product image and customer experience. Avery Dennison's new innovative neck label range addresses this challenge head-on, enabling brands to create seamless, coordinated product images while improving sustainability and reducing operational costs. Check out our article to learn what causes neck label detachment and what we can do to help prevent it from happening to your products.

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Comets

Cultivated with biodynamic principles, Alois Lageder vineyards tap into the natural cycles of the plants, animals, and humans in the ecosystem to create wines that highlight the diversity of the Alto Adige region.

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Explore the look and feel of sustainable labels for wines and spirits

Eight designs from Dragon Rouge created with facestocks made from recycled fibers and residual materials of the wine, rum, beer, and citrus industries. Receive a free selection of these sustainable labels.

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Peddlers Gin

Peddlers Gin is made for adventurous drinkers. As the first gin to come out of Shanghai, the brand evokes the excitement and charm of the world’s largest trading port. With the Peddlers’ name as a nod to the secret societies that once thrived in the area.

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The Graduate Collection

Few things are more inspiring than a fresh page of a new chapter of life. The recently launched Graduate Collection embraces that anticipation of adventure and exploration, with four uniquely textured papers that enrich creative label design for wine and spirits.

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The Velis Vineyards Label Gets A Classy Makeover

There is something incredibly powerful and compelling about partnerships forged out of shared passions combined with creativity and appreciation of the product. The makeover of Velis Vineyards’ red wine label, developed by Jordan Jelev, The Labelmaker, is no exception. To fully comprehend why this collaboration was so wonderful, one must first understand the history of the brand and the creative.

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Sustainable Labels for Wine & Spirits - A Dragon Rouge & Avery Dennison Partnership

Dragon Rouge and Avery Dennison teamed up to create an inspirational envelope featuring eight concepts to inspire brands to not only communicate their environmental values, but also enhance brand storytelling.

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Seven sustainable labels for beauty products and a more beautiful planet

Sustainable solutions for beauty packaging are flourishing and we’re excited to introduce our new inspiration envelope, ‘Zero Waste Beauty’, to showcase 7 label materials that can increase a product’s shelf appeal while reducing its environmental impact.

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Seven sustainable labels for beauty products and a more beautiful planet

Sustainable solutions for beauty packaging are flourishing and we’re excited to introduce our new inspiration envelope, ‘Zero Waste Beauty’, to showcase 7 label materials that can increase a product’s shelf appeal while reducing its environmental impact.

Learn more

Felix Solís Avantis Gives Used Liners A Second Chance With AD Circular

As part of our commitment to establish a circular economy, our AD Circular program aims to recycle used PET and paper liners in a variety of countries across Europe. Through the collection of label liners and the work of trusted recycling partners to handle the rest, businesses can contribute to creating a circular economy where nothing goes to waste.

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Villa Ugo Gin

Discover Villa Ugo Gin.

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The Velis Vineyards Label Gets A Classy Makeover

There is something incredibly powerful and compelling about partnerships forged out of shared passions combined with creativity and appreciation of the product. The makeover of Velis Vineyards’ red wine label, developed by Jordan Jelev, The Labelmaker, is no exception. To fully comprehend why this collaboration was so wonderful, one must first understand the history of the brand and the creative.

Learn more

Cantina Strappelli’s Genziana

05th March 2023

In the small town of Torano Nuovo in Abruzzo, Italy, the Cantina Strappelli family-owned winery boasts one of the province's most breathtaking and picturesque panoramas. Dotted with charming cottages and lush vineyards, it's situated on a hillside at 241 meters above sea level. Since ancient times, the area has been known for its vine cultivation and wine production and the winery's processes.

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Tio Pepe en Rama: A Cult Wine Rich In History And Luxury

It all began in Jerez in 1835 when young entrepreneur Manuel María González became a wine trader before becoming a winemaker. In honor of his uncle José Ángel, fondly known as Tio Pepe, who taught him everything there is to learn about traditional Jerez winemaking, González named his first range after him. As of today, the family owns 14 wineries, producing a range of premium wines and spirits in Spain, Chile and Mexico, where they are committed to the preservation of the natural environment for the benefit of future generations.

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