The last few years have shown us that the health of our planet has become one of the defining stories of our time. From the kitchen to the office and back again, consumers and business owners alike are making important changes to ensure a greener future.

Food and beverage brands are continuing to opt for alternatives to refined sugars and the results are not only incredibly flavorful, but better for your body. Such is the case with Zebedees Tomato Ketchup, which celebrates its nutritional advantages with a lighthearted, yet carefully considered design that boldly contrasts the more traditional competition.

Jordan Jelev is a wine label designer and calligrapher based in Varna, Bulgaria. He’s the creative mind behind the Wolf’s Head Wines label design. His agency, the Labelmaker is focused exclusively on wine, spirits, and beer. Jordan has more than 15 years of experience creating memorable labels for premium brands and is an award-winning designer.

As customers become increasingly eco-conscious, brands with a focus on sustainability can choose label materials that communicate a commitment to environmentally friendly practices from vine to table. Avery Dennison offers a wide portfolio of sustainable wine label materials with a premium look and feel. In partnership with Dragon Rouge and Inessence, we’ve put together an inspiration envelope with eight examples of how the perfect blend of materials and design can elevate the story of a product and the brand behind it.

Carlo Ballerio is an artist whose mixed media art combines inks and dies, paint, repurposed refuse material from wine label making, and upcycled materials he finds lying around. Read about his creative process on M_use.

Fasson® Crush Barley is a sustainable label material with industrial waste from the production of whiskey and beer. The label material is available exclusively from Avery Dennison. Learn more on M_use.

Away Days Brewing Co. is rooted in the dream of providing Portland’s beer-loving community with a new kind of brewery experience. Owners Niki Diamond and Pete Hoppins are transplants from England to Portland via Amsterdam. The two are co-owners of the pub next door–The Toffee Club–a British-style football pub.

To communicate the eco-friendly advantages of the brand, designer Rebecca Worth incorporated elements that balance the elegant and minimal with the utilitarian.