As consumers’ health journeys become more individualised, The Future Laboratory explores how brands are tailoring nutrition, and what its effect might be on products as they appear on the shelves.

To celebrate the release of the Luminous collection the M_use team, led by Designer Brian Bornhoeft, created a new wine label prototype⁠—Zoic. Created in Avery Dennison’s Concept Lab, Zoic is a prototype label design for a white wine, featuring a layered label designed to withstand ice bucket conditions.

The Future Laboratory speaks with Tal Lapidot, CEO of Silo on how his company’s vacuum-seal storage system will change the way we interact with food in the home.

In wine and spirits label design, embossing is a commonly used finishing technique. According to Avery Dennison Technical Leader of Specialty Products Tony Zalba, “Adding a three-dimensional and tactile element to the design can increase the premiumization of the label. When used to enhance pressure sensitive labels, embossing adds to the dimension and depth of a label.”

Recently, M_use Contributor Marit Meelis interviewed Partner and Executive Design Director Hernán Braberman and Project Manager Guillermo Dufranc of award-winning design agency tridimage. She talked with them about the unique way the agency works with what they call a “design playlist for the generations.”

More than 40 designers, wineries and label printers joined the M_use team on July 3 for a series of insights into how creativity can be pushed to the limit – and how sustainability can be put centre stage.

Designed to awaken the senses and allow you to communicate your feelings, the Sensorial Collection is a truly innovative range that invites consumers to touch and feel the labels. Making use of all the senses helps brands create an unforgettable experience, which is exactly what happened when Portugese design agency, Studio Eduardo Aires created the Avery Dennison Sensorial Inspirational Envelope.