Consumers’ thirst for transparency has reached the beauty sector, an industry notorious for deeply protected trade secrets, long ingredient lists and complicated supply chains. But can beauty brands deliver what customers want? The Future Laboratory explores how companies’ can move beyond greenwashing, to offer new routes to transparency.

Heraldicca is one of five designs featured in the Avery Dennison Neoclassical inspiration envelope. It was designed by Calcco and created in collaboration with Grupo Argraf, Kurz, and Hinderer-muehlich.

Consumers’ concern about their environmental impact has grown consistently in the past five years. In response, brands are investigating alternative packaging solutions to reduce their environmental impact. For Carlsberg Group, part of that mission is its Green Fiber Bottle project.

Carlo Ballerio is an artist whose mixed media art combines inks and dies, paint, repurposed refuse material from wine label making, and upcycled materials he finds lying around. Read about his creative process on M_use.

Away Days Brewing Co. is rooted in the dream of providing Portland’s beer-loving community with a new kind of brewery experience. Owners Niki Diamond and Pete Hoppins are transplants from England to Portland via Amsterdam. The two are co-owners of the pub next door–The Toffee Club–a British-style football pub.

Fasson® Crush Barley is a sustainable label material with industrial waste from the production of whiskey and beer. The label material is available exclusively from Avery Dennison. Learn more on M_use.