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Sustainable Labels for Wine & Spirits - A Dragon Rouge & Avery Dennison Partnership

Dragon Rouge and Avery Dennison teamed up to create an inspirational envelope featuring eight concepts to inspire brands to not only communicate their environmental values, but also enhance brand storytelling.

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Tyvek®

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Comets

Cultivated with biodynamic principles, Alois Lageder vineyards tap into the natural cycles of the plants, animals, and humans in the ecosystem to create wines that highlight the diversity of the Alto Adige region.

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Explore the look and feel of sustainable labels for wines and spirits

Eight designs from Dragon Rouge created with facestocks made from recycled fibers and residual materials of the wine, rum, beer, and citrus industries. Receive a free selection of these sustainable labels.

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Peddlers Gin

Peddlers Gin is made for adventurous drinkers. As the first gin to come out of Shanghai, the brand evokes the excitement and charm of the world’s largest trading port. With the Peddlers’ name as a nod to the secret societies that once thrived in the area.

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The Graduate Collection

Few things are more inspiring than a fresh page of a new chapter of life. The recently launched Graduate Collection embraces that anticipation of adventure and exploration, with four uniquely textured papers that enrich creative label design for wine and spirits.

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The Velis Vineyards Label Gets A Classy Makeover

There is something incredibly powerful and compelling about partnerships forged out of shared passions combined with creativity and appreciation of the product. The makeover of Velis Vineyards’ red wine label, developed by Jordan Jelev, The Labelmaker, is no exception. To fully comprehend why this collaboration was so wonderful, one must first understand the history of the brand and the creative.

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The Velis Vineyards Label Gets A Classy Makeover

There is something incredibly powerful and compelling about partnerships forged out of shared passions combined with creativity and appreciation of the product. The makeover of Velis Vineyards’ red wine label, developed by Jordan Jelev, The Labelmaker, is no exception. To fully comprehend why this collaboration was so wonderful, one must first understand the history of the brand and the creative.

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Felix Solís Avantis Gives Used Liners A Second Chance With AD Circular

As part of our commitment to establish a circular economy, our AD Circular program aims to recycle used PET and paper liners in a variety of countries across Europe. Through the collection of label liners and the work of trusted recycling partners to handle the rest, businesses can contribute to creating a circular economy where nothing goes to waste.

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069 Wines: Honoring the Identity of Frankfurt With Label Design

To most people, the digits 069 may seem insignificant and meaningless, but they carry great pride and identity in one corner of the world. Frankfurt, Germany, is not only the financial capital of the EU that offers a wide range of history and culture but its area code 069, is synonymous with the city's character. For those who live in this city, it is more than just a number.

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PENTAWARDS 2022

Founded in 2007, Pentawards has evolved into one of the world's foremost packaging design competitions. We are pleased to announce a series of recognitions that Pentawards edition 2022 awarded designers who used Avery Dennison's labeling material in their packaging designs.

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Premium Labeling Materials Swatchbook 2022

Sophistication meets sustainability and innovation in the newest European edition of our Premium Labeling Materials swatchbook.

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Magari Blossom Gin: A Fresh Visual Representation of Spanish Gin

Vegamar Bodega’s newest product, Magari Blossom Gin, reflects both the spirit of Gin and the country in which it's made - Spain. The brand collaborated with Barcelona based Bulldog Studio to develop a visual story to capture the attention of gin lovers on shelves.

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Astro Whiskey: Telling a brand story using label design

Throughout history, humans used stars to guide them when there was darkness and nothing else. This narrative of guidance and navigation is what design agency Mompó Estudio and consultancy Wine Attraction wanted to capture in their project ASTRO Whiskey.

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Why Digital ID Technologies Are Valuable to Luxury Brands

Consider a world where consumers can buy a product and trace its origins all the way back to its raw materials. Now consider a world where brands can track the journey of their products from warehouses to consumers and gain insights into the item’s condition. This capability would make our world far more efficient, informed, and sustainable, wouldn't it?

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Fasson® Ruby Velvet

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