Estancia Mendoza, a renowned Argentine winery belonging to the department of Tupungato, and located at more than 1,000 meters above sea level, launched the first wine with augmented reality in the region—a novel and very useful tool for highly creative applications.

Born and Bred Vodka is produced by Driggs, Idaho-based Grand Teton Distillery. It’s a lifestyle brand created through a collaboration between the distillery and actor Channing Tatum. As the story goes, Tatum discovered Grand Teton during a quest to find the best vodka in America.

The trend for small packaging is on. But the challenge is finding a solution that offers the quality and shelf-life consumers are looking for, without increasing the packaging cost and waste.

At the Livio Felluga winery, the illivio 2017 blend was created to embody family legacy, cultural heritage and ancestral connection. The historical wine and its uniquely revealing label were designed to celebrate the 85th birthday of their founder and father.

Rotas Italia is known for its work in pushing the outer limits of labeling and creating novel applications that surprise and delight. President and founder Francesco Celante shares with M_use contributor Marit Meelis some of what he’s learned during more than 50 years of thinking about—and experimenting with—self-adhesive technologies.

A study of the brain’s responses to marketing stimuli and how it drives consumer behavior Thanks to a collaboration between Avery Dennison, vineyard and winery Santa Rita®, and Mind Insights®, M_use will be sharing what we learned about consumers’ responses to the look and feel of wine labels and related influences on purchasing decisions.

Wine and spirits designers collaborate in an intimate workshop at the Atelier Eiffel in Paris, France In an exclusive event held on November 15, 2018, in Paris, France, luxury packaging experts met to discuss a question facing the industry: How do we meet the challenges of luxury packaging today and tomorrow in the wine and spirits segment?