Designer Atelier at Chateau de Malmont

More than 40 designers, wineries and label printers joined the M_use team on July 3 for a series of insights into how creativity can be pushed to the limit – and how sustainability can be put centre stage.

Chateau de Malmont near Montpelier in the south of France was the perfect location for a Designer Atelier presented by a number of partners – each responsible for supplying different elements that work together to create the ideal wine bottle.

Designers gained a complete overview of the latest innovations and creative options from Amcor (closures), Estal (premium glass bottles), Kurz (hot foils) and of course Avery Dennison (label materials). They took part in interactive and engaging mini-workshops, allowing them to touch, feel and play with different materials.

It also meant a chance to question and challenge suppliers on new ways to create solutions that are both stunning and sustainable.

Our thanks go to everyone who contributed to such an inspiring day in a beautiful setting. Highlights of the day are revealed below…