Design Agencies Creating the Future of Luxury Packaging

02nd October 2023
09:00am - 6:00pm

The Make A Mark design innovation incubator is returning for a third year in 2023. This creative platform founded by EstalAvery Dennison, and KURZ explores the limitless possibilities of sustainable luxury packaging for the beauty and fragrance, drinks, wine and spirits, and gourmet food industries.

This year’s program features twenty renowned packaging designers from across the world who have been carefully selected and invited to submit design concepts under the theme of ‘progressive design at the intersection of sustainability, luxury and innovation’. 

Designers are encouraged to reimagine what’s possible when it comes to luxury packaging design and to push the boundaries when it comes to the latest technologies and material innovations, with no budget or material constraints. 

Gerard Albertí, ESTAL’s CEO, comments: "Every year gets bigger and better and our designers constantly surpass expectations when it comes to innovating with new materials and processes. We are looking forward to sharing this year’s concepts with the world.”

Vladimir Tyulpin, Avery Dennison's Market Segment Leader for Wine & Spirits says: “The right packaging design can create a memorable product image in the minds of consumers that will help drive sales and encourage customer loyalty. The designers in this year’s Make a Mark program have consistently shown that packaging design can balance beauty and elegance with sustainability goals and social purpose.”

Stéphane Royère, Head of Business Area Packaging and Print at KURZ, adds: “Make a Mark is the ideal platform for brands to get further inspiration for their products to make a difference on the shelf while decreasing the environmental impact of their packaging. The best part is that we are able to move beyond design concepts and mock-ups to production, proving the feasibility of the designs for brands.” 

The 2023 design concepts have all been transformed into physical prototypes using glass from ESTAL, labeling materials from Avery Dennison and printing tools and embellishments from KURZ. These prototypes will be unveiled at Luxe Pack Monaco from 2nd to 4th October 2023 before being showcased across the world via exhibitions and a stunning special-edition book. 


Avery Dennison Corporation (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs more than 32,000 employees in more than 50 countries. Reported sales in 2020 were $7.0 billion. Learn more at

About KURZ

The KURZ Group is a global leader in thin film technology. KURZ develops and manufactures decorative and functional layers applied to a carrier foil for a wide range of industries, from the packaging and printing industry through to the automotive, electronics, card and textile sectors. KURZ offers a comprehensive portfolio of products for surface finishing, decoration, labeling, and counterfeit protection, rounded off by an extensive range of stamping machines and stamping tools. The company is also continuously investing in new technologies and developing innovative solutions for integrating functionality into surfaces. The KURZ Group has more than 5,500 employees at over 30 sites worldwide and produces under standardized quality and environmental standards in Europe, Asia, and the USA. A global network of subsidiaries, representatives and sales offices ensures short paths and individual, on-site consulting.


Estal was founded in 1994 as a packaging specialist offering a wide range of premium glass packaging solutions for wine, spirits and other beverages, gourmet products, perfume and cosmetics, and home fragrances. With a philosophy based on industrial excellence, the company has become a market leader through its work in customized packaging by developing unique models with the most advanced technological innovations and design, as well as constantly seeking the most sustainable proposals. As a representative company of internationalization, with sales offices in the USA, UK, France, Portugal, Italy and China, Estal sells to all countries, along with the current collaboration of 11 distributors and agents in Spain and 17 in the USA, South America, Italy, France, Portugal, the Czech Republic, Germany, Belgium, Greece, Moldova, Poland, Australia and the United Arab Emirates.