A Face Behind the Brand: Meet Natalia Carro

Natalia Carro is the BDM Wine & Spirits, LA (located in Argentina) at Avery Dennison. In her 11 years at the company, she has seen how luxury brands have steadily increased interest in premium labels as the needs of the Wine & Spirits market have grown. Premium labeling solutions can offer brands quality, exclusivity, status, and packaging that communicate what brands want to convey to stand out on shelves.

Despite her firm belief that demand will continue to grow in the years to come, Natalia recognizes some potential obstacles. “In Latin America (especially Argentina), where the economy and raw material supply are sometimes barriers, it takes longer to build demand. However, this will happen since brands always look to differentiate themselves from others, especially in premium brands, which is why I believe we will see some developments”.

Natalia’s favorite Avery Dennison material is the Fasson® Paper Watermark 120 FSC®, an uncoated premium paper made from FSC® certified wood-free pulp fibers. The addition of a small percentage of synthetic fibers provides a unique and refined watermark effect when the paper is printed with the blind hot foil stamping method. Its delicate white texture is soft and pleasant to touch and ensures high printing versatility. 

“AD premium label materials can contribute significantly to the success of brands since the team works closely with designers and brand owners to recommend the best solution that matches the brand entity and the desired result. Because we have so many choices, there's always one that fits them best”.

According to Natalia, the future of labeling in the luxury sector is circularity and educating brands on how to recycle their liner waste. Additionally, this entails helping brands communicate to consumers how their products can be recycled and repurposed to ultimately promote circularity.

Get in touch with Natalia to learn more about Avery Dennison's diverse product line, and discover which solution is best for your unique requirements.