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A Face Behind the Brand: Meet Vladimir Tyulpin

Vladimir Tyulpin

Vladimir Tyulpin is the Market Segment Leader for Premium Packaging Solutions, EMENA, at Avery Dennison. Since starting at the company over eight years ago, he has noticed that the need for premium labeling solutions is getting increasingly crucial across multiple FMCG categories.

"When it comes to understanding how our labels can truly contribute to the success of our customers and brands, I always put myself in the shoes of a consumer - after all, I am one myself!" For instance, two factors influence my decision when I go to the store to buy wine. The first is the type of wine, and the second is the aesthetics of the bottle - we all want our bottles to look beautiful, and the label plays a vital role in this”.

He believes consumers increasingly value the premium experiences that come with a product. Clearly, the luxury segment demand is set to increase in the coming years, and brands are investing in premium label solutions as one way to meet these consumer needs.

His favorite among these sustainable labels is Fasson® rNaturel Touch Craft FSC® due to its silky, cotton white look and feel and the fact that it is 100% recycled. In order to help designers choose the suitable materials for their projects, he believes that swatch books and product envelopes play a significant role in assisting them in imagining how the right material can convey their vision.

For more information about Avery Dennison's diverse product line, or to discuss how we can help develop products that fit your unique needs, please contact Vladimir.