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Getting ready for ProWein 2019

17th March 2019
9:00am - 6:00pm
Düsseldorf, Germany

The 2019 ProWein event will be held in Düsseldorf, Germany. The international trade fair for wine and spirits is celebrating its 25th anniversary this year and features a “same but different” theme. Marketing Director Ralph Olthoff, along with the rest of the global Avery Dennison Wine and Spirits team, will attend the event on Monday, March 17.

Why we’re excited
“ProWein is a good marker for what’s trending in the wine and spirits industry from a global perspective,” says Ralph. “The event is a microcosm of the industry. It offers an opportunity to see new emerging trends and meet with brands and designers from around the world.”

“This is our fifth visit to Prowein with the global team, and it has been great to see the developments over the years. It also has given us a lot of inspiration for our Marketing and R&D teams to work on new innovations in the wine and spirits labels and packaging,” says Ralph.

This year, the team is excited to check out the Packaging & Design exhibition in Hall 13. The exhibit will be the perfect place to see what’s new in terms of materials use and packaging and label design. The exhibit is expected to feature future-oriented design that may offer interesting insights into upcoming trends in the year ahead.

About ProWein

According to the event website, ProWein is the largest trade fair for wine and spirits. Featuring wine tastings, label and packaging exhibitions, and various hosted discussions, the event creates ample opportunity for designers to share their latest work and gather inspiration.

The event this year features talks on the industry where Ralph hopes to gather insights and inspiration for the wine and spirits industry. There will also be speakers on current trends in branding, sustainability and the growing organic wine industry, intelligent labeling for provenance and transparency, as well as the wine industry in Germany, where the event is held.

To connect with the M_use team during ProWein 2019, please contact us.


Photo Credits
Messe Düsseldorf/ctillmann