Paris Packaging Week brings together the beauty, luxury and premium drinks markets in one of the largest events on the packaging calendar with a record number 650 exhibitors. During an agenda-packed two days, the Avery Dennison team networked and learned from some of the world’s leading packaging professionals.
From the future of materials to the circular economy, much was discussed over the course of this event. Here are our top three take-aways from the show:
1. Addressing regulations & EcoDesign
There was a clear focus on all things sustainability and we had many in-depth conversations with partners and customers on the EU’s Packaging and Packaging Waste Regulation (PPWR) reform – set to be a hot topic for 2024 that impacts virtually every market sector going forward. PPWR is an ambitious project that aims to ensure that all packaging in the EU is reusable or recyclable in an economically viable way by 2030. Avery Dennison hosted a special EcoDesign Talk for brands and customers alike, highlighting ways in which we can design products that enable circularity, encourage sustainable consumption, and ensure that waste is prevented and resources are kept in the economy for as long as possible. When the self-adhesive label is taken into consideration from the beginning - through the EcoDesign process - the sustainability credentials can be substantially higher and the label can enable recycling rather than hinder it meeting guidelines on both a regional and EU scale.
2. Sustainability doesn't mean compromising on design
The perception that sustainable packaging can detract from the luxury appeal of a product has historically been a barrier to entry for some brands. However, innovation in materials has shown that sustainable packaging can help luxury brands appeal to conscious consumers while still retaining their premium image. Avery Dennison showcased this in action by spotlighting our Sustainable Portfolio of products that use fewer natural resources and cut carbon emissions. These include Fasson® Hemp Paper 50PCT FSC® and Fasson® rNoble Blanc FSC®. Made with 50% hemp fibers, Fasson Hemp Paper offers a white uncoated, matte surface and primarily targets premium organic products. From a sustainability perspective, hemp can be harvested up to seven times annually and uses lower amounts of water and no pesticides as compared to traditional wood pulp production. Fasson rNoble Blanc is a white, uncoated wood-free stock made of 100% recycled fibers. When compared to a regular wood-pulp stock, rNoble Blanc is said to release 19% less CO2.
3. Traceability matters in the packaging industry
Companies are under increasing pressure from consumers and investors to know exactly where their products are sourced. Furthermore, regulations clamping down on greenwashing are tightening, and the upcoming EU Digital Product Passport (DPP) scheme will require brands to collect and share data from a product's entire lifecycle. As such, traceability was a hot topic at Paris Packaging Week and will continue to be in 2024.
Avery Dennison digital ID solutions are at the forefront of this growing demand for product authenticity and identification. At Paris Packaging Week, we demonstrated traceability in action through our partnership with fragrance brand Bastille Parfums. Bastille Parfums is leveraging Avery Dennison’s RFID sensor technology and atma.io, to provide instant and full transparency about ingredients, environmental impacts, date of bottling, and more, making beauty more responsible and transparent than ever.
Continuing to partner and guide companies to comply with various regulations and standards in different industries will be our paramount focus in 2024. Essential to this will be embedding our EcoDesign guidelines that help brands design sustainable packaging, taking their entire product lifecycle and existing recycling infrastructures into account. We will also continue to work as an Associate Partner of the CIRPASS consortium, which is advising the EU on the implementation of the Digital Product Passport scheme, bringing our expertise to help brands and companies digitally transform and prepare for a new reality of enhanced traceability and transparency.
Get in touch with us if you would like to learn more about our premium labeling materials and our digital ID solutions. Vladimir Tyulpin, our Segment Market Leader, Premium Solutions, and Maryna Grytsenko, our Market Development Manager, Beauty, will be happy to answer all your questions.