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A sustainable label for a premium vintage
Agency
Avery Dennison: Rebecca Worth + Concept Lab
Client
Avery Dennison
Material
Recycled Wine Label Range
Market
Europe
Winemakers know first-hand the effects of climate change and the importance of sustainability. After years of planting, caring for, and harvesting the vines in ever-changing conditions, that first precious bottle is ready for a label. What will the label say about the journey from vine to bottle of the wine inside?
Uncork Creativity
Until now, winemakers had a choice to make when choosing labels: either recycled content or an artfully designed facestock with a premium look and feel. With the new range of sustainable wine labels, you can have both.
Fasson® Apple Touch FSC®
From apple to a label. Apple touch is made from 5 percent apple waste, taken from apple juice production. With its attractive natural color, Apple Touch provides eye-catching shelf-appeal with a craft look.
Fasson rFrozen Pearl
Sparkling sustainability. rFrozen Pearl is a silver, pearlescent label material with a white/blue shimmering effect. It is made with 40 percent post-consumer recycled fibers. With its luxurious and shimmering aesthetics, this paper shines out on the shelf and is ideal for champagne, sparkling wine, rosé, and cosmetic applications.
Fasson rFleury Chêne
From a beautiful wood. Designed for brands that seek to reduce their environmental impact, rFleury Chêne is an off-white, wood-flecked paper made with 30 percent recycled fiber. With its attractive, natural color, Fleury Chêne provides eye-catching shelf-appeal with a craft look.
Fasson rFleury Antique
Antique appeal. Designed for brands that seek to reduce their environmental impact, rFleury Antique is a vanilla, wood-flecked paper made with 65 percent recycled fiber. With its attractive, natural color, Fleury Antique provides eye-catching shelf-appeal with a craft look.
Fasson rNaturel Blanc
Naturally soft. rNaturel Blanc is a white paper made with 100 percent recycled fiber. The whiteness level of the fine felt-marked label paper enables designers to have free reign with their creativity, and gives consumers one more reason to feel good about their favorite vintage.
Fasson rGranit Blanc
Embossed to perfection. rGranit Blanc is a white paper made with 100 percent recycled fiber. The whiteness level of the embossed paper enables designers to have free reign with their creativity, and gives consumers one more reason to feel good about their favorite vintage.
Want to get a closer look at the Avery Dennison Recycled Wine Range? Pre-order a free sample folder now.