For brands competing in the premium market, a product label can play a critical role in communicating with its customers, especially at a time when consumers are increasingly concerned about sustainability credentials when making purchase decisions. In fact, a survey found that 65% of U.S. buyers consider sustainability when making purchases, which is a 14% increase from a year ago. Due to this rising demand for sustainable products, brands frequently lean on sustainable labeling innovations as a powerful and interactive way to communicate their values. As for luxury brands, it's also understanding and demonstrating that premium labels can be sustainable without sacrificing luxury appeal.

This year, we’re showcasing some of our leading sustainable premium labeling materials and innovations in connected packaging at Paris Packaging Week 2023. Every year, more than 10,000 visitors from over 80 countries attend, exploring the latest advancements in packaging across 1,600 brands in the cosmetics, fragrances, personal care, and premium beverage industries. We will welcome these brands on the 25th and 26th of January and invite them to explore our booth, consisting of two main pillars.