Eryri Snowdonia Gin

When a gin is conceived as a tribute to one of the most dramatically beautiful and folklore-rich places in the world, its label had better be equipped to slay some giants.

English converting firm The Label Makers delivered the goods with one of its signature two-sided labels. On the front: evocative. Atommedia-designed images of Northwest Wales’ Mount Snowdon, Celtic bands, and a Welsh water monster, all rendered in icy silver and white. On its reverse, visible through the back of the bottle: a sublime and colorful painting of Mount Snowdon by renowned UK painter Alan Rankle, commissioned for the project.

For a clean, crisp look to match the gin and the frostier heights of the place it’s named for, Atommedia chose Fasson Rustique Blanc.

By simultaneously evoking northwest Wales’s awesome beauty and its connection to druidic and Arthurian legend, Snowdonia’s label-design team fulfilled its mission as honorably as any knights from the misty, mystical past. The Snowdonia Spirit Company’s Mike Trevena said, “The market response has been exceptional.”

An uncoated, matt, wood-free printing paper with a tactile “handmade” look and feel, Rustique Blanc is specially designed for the labeling of high-end wines and beverages and other luxury goods.

Illustrated by: Alan Rankle