Gouveia Brasil

Agency

N/A

Client

Gouveia Brasil

Material

Fasson® Silver Foil Emboss

Market

São Paulo, Brazil

Even a hundred-year-old story has only a few seconds to be noticed. Gouveia Brasil is an award-winning cachaça, a Brazilian rum dating back to a 1900 riverfront farm.

The cachaça recipe has been handed down through the generations to Roberto Brasil, who comments: “When I think about packaging, I always look for one that would make a person proud to have it on the table.”

The graceful “gondola” and the foil label application combine to tell a story of rich history and contemporary sophistication.

Silver Foil Emboss captured the golden glow of tradition and the warmth of the spirit to help drinkers with changing preferences see cachaça in a new light.

The Gouveia Brasil design team let the sumptuous caramel hue of the liquor do most of the persuading. The label acts as a stamp of authenticity, with intricate die-cut edges and a rich black and gold palette. The result is a bottle that suggests it’s been saved for special a occasion, but begs to be opened tonight.

Manifeste, in collaboration with Partisan du Sens

Partisan du Sens was founded in 2003 by Gérald Galdini and François Takounseun. The French design agency has worked with some of the biggest brands in cosmetics and fragrances including Lancôme and Yves-Saint Laurent, as well as within the wine and spirits segment. Their commitment to the future success of the brands with which they work and their deep understanding of each brand’s philosophy set them apart in the labeling and package design industry. Earlier this year, we had the opportunity to sit down with Gérald and François to learn more about their philosophy and design process. Read highlights from the interview below.

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