Studio Eduardo Aires
Fasson® Velvet White
Magnolia is one of five designs featured in the Avery Dennison “Engage Your Senses” envelope. Created by award-winning design agency Studio Eduardo Aires, the Magnolia design utilizes the smooth velvet of the paper to emulate the texture of the beautiful flowers it portrays.
Studio Eduardo Aires comments on the Magnolia design:
“The delicate texture of this paper made us think of the smoothness of flowers, and we chose a very special one from Asia to represent this. In order to bring out the particular effect the texture has on white, we chose to embrace it with a warm tone of red.”
This label is strikingly elegant, with subtle but effective references to Studio Eduardo Aires’s source of inspiration, the Magnolia flower. The use of botanical illustration sets a relatively traditional tone, which is countered by the contemporary script type decadently splayed across the width of the label. The curves of the lettering mimic the graceful lines of the Magnolia leaf, while the gold foil outline adds a touch of refined luxury. Completing the narrative, Fasson Velvet White has been used to replicate the flower’s smooth chalkiness.
Colors: Pantone Red 032U and CMYK
Finishes: Gold ITW OR395 hot foil stamp and sculpted emboss