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Sixling—Ireland’s first and only cloudberry gin



Europe, UK, Ireland

Sixling Gin is a treasure—a flavorful reminder of the once-plentiful cloudberries of ancient Ireland. Owned by husband and wife Tom and Nicola Grills, Sixling Gin was launched in August 2018. It is Ireland’s first and only cloudberry gin.

“We set out to create a super-premium brand with disruptive packaging, capable of instantly standing out on an increasingly busy gin shelf,” says owner Tom Grills. “We spent a long time analysing the market and from this analysis, we created a brief to make a brand that fit our product.”

Together with design agency Ball & Socket and printer Label Tech, owners Tom and Nicola chose Fasson® Super Pearl Opaque FSC® for Sixling Gin for the luxurious look and feel of the paper.


“The look and feel of this paper combined with a double-sided label design gives different effects from different angles, and it’s gone down amazingly with our consumers,” says Tom.

Tom says with the design, he wanted to create a contemporary versus traditional Irish branding, and give cues with the paper and finishings that the product was premium. To create interest in their product, the team chose to use beautiful and striking colors reflective of the signature botanical⁠—cloudberries.

“The quality of the design by Ball & Socket combined with Label Tech’s vast knowledge of paper stock and finishes allowed us to come up with something really special for Grills Spirits. Collaboration really was key in making this project such a success,” says Dave Lambert, National Beverage Manager, Label Tech.

“The consumer feedback has been particularly rewarding for us and food and drink festivals,” says Owner Nicola Grills. “I love seeing the expressions on people’s faces when they pick up our bottle! In many cases, they will call over their friends to show them the packaging.”

Sixling Gin recently won a gold medal at the 2019 Global Fin Masters. Printer, Label Tech, also won Digital Printer of the Year 2018 for their work on Sixling Gin.