A taste of Provence: The Brigitte Bardot rosé collection | Avery Dennison

The story behind an iconic label design

Designer: Christelle Clémenti of PAGODE design
Printer: Etigraph
Label materials: Fasson® Naturel Touch Craft FSC® and WW4031 adhesive

Brigitte Bardot needs no introduction. A name that instantly brings to mind sunny days on the French Riviera and an effortless sense of style that made her a cultural icon. She defined an era through film and how she lived – unapologetically free and always embodying a certain understated elegance. So it’s only natural that Famille Ravoire and Brigitte Bardot would come together to create a collection of rosé wines that match the relaxed charm of Provence.

There are two rosés in the collection, each representing a different part of Southern France. The Côtes de Provence PDO is a sleek, structured wine with subtle floral aromas and ripe stone fruits, offering a refined finish. Meanwhile, the Méditerranée PGI is fresh and lively, bursting with red berries, strawberries and raspberries – light and perfect for long afternoons under the sun.

But beyond the taste and quality, this collaboration is also rooted in a commitment to sustainability. Famille Ravoire has taken deliberate steps to reduce its environmental impact, starting with the glass bottles. Designed for reuse, each bottle features our WW4031 wash-off adhesive, which means they can be cleaned and repurposed without excess waste – an innovation that aligns with the brand’s ongoing efforts to minimize its carbon footprint.

These labels, produced by Etigraph using our Fasson® Naturel Touch Craft FSC® paper, elevate the packaging with both sustainability and style. It provides a warm, textured feel that highlights the organic connection to Provence.

The attention to detail extends to every part of the design. The bottles, created by Verallia, reflect the quality of the wines inside. While the graphic identity, developed by Christelle Clémenti of PAGODE design, combines charm with Bardot’s signature style, ensuring a visual language that feels just as chic as the wines themselves. Meanwhile, the finishing touches – from Coliège’s caps to the premium packaging by Cartonajes Petit – add another layer of craftsmanship, completing the experience.

Bardot once said, “Every age can be enchanting, provided you live within it.” A reminder that beauty is found in the moment, in embracing life as it comes – maybe, just like a glass of rosé shared under the Provence sun.