Just the Essentials

This is part of a series of hypothetical brands that explore sustainable products and EcoDesign in the beauty industry. 

A skincare regime doesn’t need a long list of steps to be effective. Focusing on high quality essentials helps avoid a cabinet full of unnecessary products, as well as the extra waste that comes with them. 

Elemental moisturiser for men keeps skincare simple by using quality, organic ingredients to pack multiple benefits into a single step. The moisturiser offers lasting care for your skin, and the ingredients are sourced sustainably to provide lasting care for the planet. 

The brand’s straightforward approach is seen in the minimalist label design. Crisp black-on-white lettering clearly states what the product does and the eye-catching varnish on “MEN” let’s the brand name do double duty. 

The label material, Fasson® rGranit Blanc FSC®, is made from 100% recycled fibers that provide a premium look thanks to its unique embossed finish. It has been paired with an amber glass jar to facilitate recycling. The whiteness, versatility and subtle texture of the paper gives designers free reign with creativity.