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The Story of Torre's Corpi Caldi Perfume
From Forte dei Marmi to Fragrance
Design Agency: Dario Frattaruolo Design
Designer: Dario Frattaruolo
Brand: Torre
Label materials: Fasson® PP 50 Top Clear & Fasson® Sable Blanc FSC®
Imagine a warm summer evening in the enchanting Italian coastal town of Forte dei Marmi, where the air is infused with the scent of the sea and the fragrance of blooming flowers. It is here, in the heart of this elegant and refined holiday resort, that the Torre perfume house was born. Founded by Enzo Torre in 2007, the brand draws inspiration from the region's diverse landscapes and aromatic heritages, creating exquisite fragrances that embody the spirit of Tuscany.
Torre has always been committed to absolute quality, seeking only the finest raw materials and employing artisanal manufacturing methods. The atelier pays meticulous attention to every detail, from the fragrance composition to the stylish packaging accompanying each creation. One remarkable project that emerged from the brand is the Corpi Caldi perfume, part of its extended Profumi del Forte collection. This fragrance captures the essence of Tuscan beauty and sophistication, showcasing a harmonious blend of enchanting notes that evoke the warmth and sensuality of the region. It celebrates the values of uniqueness and quality, appealing to those who appreciate the artistry of fine perfumery.
In keeping with its dedication to excellence, Torre collaborated with Dario Frattaruolo Design and Sara Veneruso (Art Director) to create the distinctive packaging for Corpi Caldi. Their expertise in creating high-quality designs perfectly aligned with Torre’s vision for its luxurious fragrance line. The front label features Avery Dennison's Fasson® PP 50 Top Clear, a clear, bi-axially oriented polypropylene film with a print-receptive topcoat. This material not only provides a visually appealing surface but also ensures that the label remains intact, preserving its pristine appearance. The transparency of the film allows the fragrance enthusiasts to catch a glimpse of the rich amber hue of the perfume, enhancing the overall allure of the packaging. For the back label, Dario opted for the Fasson® Sable Blanc FSC® paper, which is visually pleasing and made from FSC® certified paper. Its wet strength and fungicidal treatments guarantee durability, ensuring that the label remains intact even in humid conditions.
The flowing, sinuous lines of the label evoke a sense of lightness and freedom, inviting the wearer on a sensory journey through the scents of Forte dei Marmi. Meanwhile, the abstract shapes chosen for the label provide an evocative and poetic representation of the fragrance, allowing the imagination to wander. Neutral tones such as white, gray, and beige add a touch of elegance and restraint, appealing to those who appreciate simplicity.
Tuscan craftsmanship, local materials, and detail-oriented design reflect the rich history of Italian manufacturing and luxury. Each bottle of Corpi Caldi becomes a unique creation, a piece of decorative art that embodies the values of Torre. It stands as a testament to the dedication and passion that goes into creating exceptional fragrances, and the collaboration with Dario Frattaruolo gave birth to a packaging design that perfectly complements the elegance and distinctiveness of the perfume, just as the fragrance.
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